I think part of it is to separate information to better know that a user was interested in a product and read the information further and perhaps it was price or purchasing conditions that turned them off.
When you advertise traditionally you don't get a lot of information back from consumers other than those who start or make a purchase. The more actions you put between discovery and purchase, the more you can refine parts of the process.
There are probably other psychological elements at play as well about gradually introducing information so you can strategically present the better aspects of something before you talk about say an ugly cost.
When you advertise traditionally you don't get a lot of information back from consumers other than those who start or make a purchase. The more actions you put between discovery and purchase, the more you can refine parts of the process.
There are probably other psychological elements at play as well about gradually introducing information so you can strategically present the better aspects of something before you talk about say an ugly cost.