Has good visual examples and step by step thought processes for designing the type, layout, and visual effects that we place on text to convey an overall design message.
For running text itself -- as opposed to posters and advertisements -- try The Elements of Typographic Style by Robert Bringhurst (http://www.powells.com/biblio/1-9780881792065-1). It goes well with Tufte's books.
Has good visual examples and step by step thought processes for designing the type, layout, and visual effects that we place on text to convey an overall design message.