I think this is changing slowly but surely. First, there are more pure technology companies nowadays, who have developer mindset in their DNA. Second, companies from all sectors understand importance of technology more and more, because they have to.
Developers in good companies are increasingly able to affect technology decisions and purchases. Senior developers in team leading roles have (small) budgets and can quite easily approve $x00 a month subscription. And there are more and more people in management roles who started as developers.
Of course, the old world of direct sales to top management is still going on strong, but if there are macrotrends to jump into, the one that predicts that developers have bigger budgets and even more decision more power in the future is a pretty sure bet.
Developers in good companies are increasingly able to affect technology decisions and purchases. Senior developers in team leading roles have (small) budgets and can quite easily approve $x00 a month subscription. And there are more and more people in management roles who started as developers.
Of course, the old world of direct sales to top management is still going on strong, but if there are macrotrends to jump into, the one that predicts that developers have bigger budgets and even more decision more power in the future is a pretty sure bet.