Complete unusability is when ai tools clone the content and people stop visiting the original service and participating. I'll leave it up to them to defend blocking duck duck go for example, but blocking "AI" bots for an online community is a matter of survival at this point.
Alternatively, it's because the base platform has also devolved into unusability. Both Reddit and Twitter are in a position where their info is easily scraped, and their community is barely worth the advertising/paid-premium experience they demand from you. As both platforms continue to decline in quality, you might not even need to replace the original service. Both businesses appear intent on getting replaced.