Ads always interrupted live video for folks without Amazon Prime. Then they removed 'no ads' as a Prime perk and added it to Twitch Turbo at $8.99 per month. Now they made it $11.99
To make it a bit better they started showing the stream video without audio as a small thumbnail on top of chat when an ad plays.
Because 95% of the streams are too small to be profitable but take up a lot of bandwidth costs. Microsoft's Mixer threw in the towel and Kick is bankrolled by online casino money. There's not much competition. YT live is okay but lacks critical mass and will monetize the same way once it gets popular.
To make it a bit better they started showing the stream video without audio as a small thumbnail on top of chat when an ad plays.