What's the difference between a CV and a résumé? I understand academia uses longer CVS, but I thought they were synonymous terms for general job hunting.
CV is your life's work (all of it). It tends to get longer as you live. Résumé is a summary. It typically is one or two pages[1], and can omit anything not deemed relevant to the recipient.
[1] Sidebar: Every bit of résumé advice is "fighting words", with diehard adherents on opposing sides. In this instance, "1 page" can be taken as "What have they been doing with their life? Discard it.", while "2 page" can be taken as "Wasting my time. Discard it.". The most successful strategy is hard to achieve: know the personal pet-peeves of the recipient, and adjust accordingly.
Ah, I didn't realize all CVs are longer. Yeah, a résumé longer than a page is considered bad practice.
However, as an American, I've never heard of a résumé including a mission statement or being adjusted per job. As you said, they're very short documents. I've always seen them just giving the same factual history of the person's employment/education, and the person similarly attaches a cover letter tailored to the specific job, repeating some highlights and how it qualifies him and saying how perfect this job is for him.