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Posterous Swaps Blog Platform for Social Network (mashable.com)
105 points by bamazizi on Sept 12, 2011 | hide | past | favorite | 29 comments



I really don't know how to feel about Posterous at this point.

When I signed up in the early days, it was awesome. They were the simple and concise, yet ridiculously powerful alternative to tumblr - email post@posterous.com, get a blog. I loved showing it to people because it was so amazingly simple.

I understand that wasn't quite enough to draw users in and they needed to evolve the product, but especially with this latest revision, my initial reaction was that I have no idea what Posterous is anymore. The messaging on the home page is terrible - "What's a space? A place for whatever!", and nowhere is the product itself shown.

As an existing user, my first reaction was to check my existing Posterous sites to make sure they were still blogs, and not Google+/Facebook-style Pages. And as a new user, I don't think I'd understand why I'd want Posterous in addition to Google+ or Facebook. (I understand that Posterous is better about privacy, but the competitors all claim that too, and Facebook never gave a shit about privacy - why would a new user believe Posterous?)

Again, I get they need to change their core product (or at least how it's positioned). I'm just really not sure a psuedo-social-network is the right way to go about it.

Even more than that, I miss the simplicity of "E-mail us anything. We'll post it for you."


It's interesting because I had the exact same initial reaction: uh-oh, did they change anything about my blog or group?

Personally, I almost never interact with posterous through the dashboard, but this move makes it seem that I'm either very much in the minority of their user base, or that they're no longer interested in serving my use case. Possibly both.

The net result is that where I would likely have used them without hesitation for another project I was planning on before these changes, now I feel like I need to look around and explore alternatives (including possibly reverting to a self-hosted WordPress blog).


Hmm, nothing has changed with sites and groups, this is a new way to display and interact with them.

They all have their own standalone sites just as they always did and are just as customizable as before. The main difference is that interacting with content across multiple sites is much more streamlined through the new interface.


Except they aren't called sites and groups any more. You're really underestimating how important labeling is.

EDIT: Lots of people want sites, lots of people want private groups, but no one wants a space simply because they don't know what that is.


Thanks for the comment. Nothing has changed with how you can use Posterous for Sites or Groups. It's simpler, cleaner, better designed, more user focused, better mobile app, and a strong social layer.

We found our users loved having more control over how they share online. So instead of having 2 products, we simplified into one to rule them all.


I was an early Posterous user (still active), long waiting for another shoe to drop. The missing social things (stream view, notification banner, having others' content be your Dashboard, not your own old posts) seemed to be just sitting there, ready to be added at any moment.

The good:

So... the new dashboard view is better for presenting data that they already had "verbs" for. You can see new hearts (likes) to your posts much more easily, the default view is your subscriptions, not your own old posts (as it was previously).

Still needs work:

Discovery. There is no "regular" search, there is no tag search. The Find Friends just spins into time out for me. There is no directory or recommended Posterous spaces either.

[edit: Added everything below this line]

I'm generally hopeful. But I'm bummed that they really steer away from using the word blog/setting expectations for blog feature development. The "Sharing stuff socially" space is crowded and well served at a rapid pace with Path, Google+, Facebook, Dropbox, Instagram, etc.

I really want blog services to have a modern social lens (like Tumblr). Right now Tumblr is the only place that comes close.

I think there's room for more than one social blog platform (there's clearly room for more than one social photo sharing site, music sharing site, etc).

Posterous initially seemed to be a social blog platform that wanted to build out some of the "regular" (WordPress) features missing from Tumblr, like commenting.

I wanted to live in a world where there was a minimal, control freak, beautiful platform like Tumblr... AND a more "swiss army knife" social blog platform like Posterous.

Since then, Posterous has done so many about faces (getting really email-centric among other things), that I have lost my initial read on them, but I like these new changes despite the fact that they're inching away from blogdom.

(sidebar: it's worth noting here that there is a 3rd social blog platform, http://soup.io. Soup.io, like Posterous, has long seemed to be on the verge of dropping another shoe.)


Posterous used to be: Tumblr that worked, with better third-party service integration.

Not sure what it is now. That's a problem. I've stopped recommending it to people because I can't summarize it like this anymore.


I've stopped recommending when they didn't fix a bug I filed them MONTHS ago http://zalew.posterous.com/test-if-posterous-fixed-the-bug

just checked, and it still loses photos. I guess they were to busy being social to care about it.


I just set up a Posterous account for my startup a few weeks ago because I heard lots of praise and recommendations about its simplicity and ease of use. While I haven't posted much up til now I was just about to get serious with it, then I saw this article and the changes.

At first glance things look quite a few of the options and features were stripped out and the whole experience has now become more complicated...

I understand the need to pivot and change their business model, but moves like this make me wonder if it was a good idea for them to do something this drastic (only because from all I've heard about the services it was primarily about its blogging features and its ability to share via other social networks) and if I should consider looking for alternatives to what was (and may still be?) a simple blog...


You can still use Posterous Spaces as a blogging platform. We haven't removed any of the features that make Posterous great for public sharing. We made everything simpler, more social, and added a great iPhone app.


In my upcoming book on technical blogging for hackers and founders (http://technicalblogging.com), for companies I recommend using either a self-hosted WordPress or Blogger. The latter has less features and is less extensible, but it has the advantage of being a hosted solution, much like Posterous.

If you're having questions or doubts regarding your switch, feel free to shoot me a line by email.


I wish they'd focus a bit more on some of the usability aspects of their core platform instead of this sort of thing, which is useless to me. For example, I still haven't figured out how to use the web interface to edit something I posted in markdown via email - the WYSIWYG editor seems to convert my markdown into literal characters. Or when posting audio I can't figure out how to control where in my post the markup for it goes. It seems to be inserted inside the first html tag, except when it isn't.

For all the talk about simplicity, I find these things do not fit my workflow very well, which is just write a post, add some tags, add some audio. I would be looking for a new platform except I don't want to have to upload all my audio files on a new site again.


"Posterous Spaces" sounds just like Google+'s "Circles".

I never used Posterous for blogging anyway, but surely this is bound to piss off the bloggers already using their service? Unless "Spaces" is just an extension to their blogging platform, and the title is misleading.


You can still use Posterous Spaces as a public blog. Each space can be public or private.

We're solving a similar problem as google circles. The basic difference is that Posterous Spaces are symmetric sharing so all members of a space can post.


I see your trying to leverage the existing posterous to do it, which is good from the perspective of getting it going but could easily alienate a portion of the user base that were sold on the dead simple blogging message.

Sure these changes may still allow them to do the same thing but the shift in terminology and organisation will be hinting to people the direct things are going which is away from their use case.

Granted this new niche might be a good direction, the HN crowd are hardly a good sample of opinions for something like this.


Wow, their new logo looks a lot like the Microsoft Office logo.

Compare: https://posterous.com/

with: http://office.microsoft.com/en-us/


Just had a rather puzzling email exchange with the folks at Posterous concerning the lack a easy/direct access to emailed posts to edit and tag existing posts, especially "drafts".

I asked - "Can I ask why not just have a "manage Posts" button, menu item, or tab on the opening page after signin? Thought the idea was "ease of use"."

The response - "We do appreciate the feedback and will consider it for future updates, but it is not the direction the developers have chosen to take at this time."

Puzzling because I've never heard a company say that "ease of use" was NOT the direction they intended to go.

Disappointed blogger, looking to move on.


I moved my personal blog last night, before this change. Perfect timing, I know. At lunch today I went to cancel my posterous blog and I was puzzled. It had become a "space", and I couldn't find a way to delete it. I had to delete my account in the end. I'm very glad I made the move to self-hosted WP now.

Posterous had a few good ideas, but as far as blog platforms go, it was too limiting. They should have focused on improving their core business, instead of transforming it into a half-assed Google+.


Wow I seem to remember in the blurb that accompanied the horrible new dashboard (that assumes it knows all about us and who we want to share with and will nag and nag and nag until you conform to their way) something about pages loading 3 times faster. Either my computer has suddenly developed problems or they made a typo and it should have been 3 times slower.

I can't even delete a page. Gutted because I moved a lot of stuff here from Slinkset (which was awesome, although not a blogging platform). I had to because Slinkset closed down after being bought up by Posterous (why buy something so you can destroy it ? What am I missing here ?). Now I have to work out how to move everything on again. Let's hope Posterous are as amenable about you exporting your blogs to other platforms as they are about you importing them.

I'm tired of this sort of thing.

If it ain't broke, don't fix it.


"Een schip op het strand is een baken in zee."

Posterous should have taken notes from previous sharing sites/functions: Facebook, Digg, MySpace, Google Buzz, etc.

If you change things drastically, your userbase gets mad, and they seek out alternatives. I tend to see social sharing sites as a home online. You put many of your meaningful items there, and you get comfortable with a certain layout, a given set of functionalities, etc. If someone were to come and redecorate/reorganize your room or house without your permission, you'd probably be a little upset.

Facebook eventually mastered the art of introducing change into its site. Nudging the user to try something new ("X of your friends are using the new layout. Join them!") instead of forcing it on them seems to be a better policy.


The description of what it is feels like a Tumblr with Google+ privacy settings, which is a cool feature. One thing I've always wanted was for my Posterous blog sites to have an RSS feed for just that site instead of forcing users to follow me and have an RSS feed of their reader.


And still they have the world's smallest body font.


Finally someone has a story about it! The iPhone app updated this morning and I couldn't' find any details about it (my tweets were the only mentions of it in Twitter search).


It's a bit dated now, but I think this is still the best take on why Tumblr did better than Posterous:


Is anything coming after the colon in a subsequent edit? The problem is not in my device, I guess.

(I don't try to sound funny, I really am curious what you have to say about these two services.)


The transformation to MySpace is complete.


You mean tumblr?


They should also change the name. It turns out that failpivot.com is available.


desperate attempt. Who really needs another social network ".....but were different than G+/FB/and twitter" ...total FAIL




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