Barclays ... develop[ed] their own app ... even went so far
as to add ‘fiplab’ as a keyword in their app description!
Can you takedown the Barclays version of the app claiming some sort of infringement on the name "Fiplab"? I frequently hear about that happening to little devs. It would be a nice turnabout to have it happen to someone big. (Bonus points if they don't get told why they got yanked... as seems to happen so often to other small developers)
We could probably kick up a bit of trouble for their app, but frankly speaking, is it really worth it? We've moved on to bigger and better things, and despite their app launching, we've still got by far the biggest user base of cycle hire app users, so why bother with them? But on second thoughts, we may just do it for the lulz ;)
You can do this by reporting it to Apple. App search keywords can not be trademarked or copyrighted names. I had this happen to me once - Apple gave me a week to resolve the issue or have my app taken down. I had to update my binary to remove the keyword.