It's often a "marketing" distinction for some of the parasocial relationships how well those "providers" are seen at "responding to their community" and the "outlets for community engagement". It's also how many of those providers make large amounts of their revenue with "paid engagement activities" such as "shout-outs" or an illusion of affecting behavior ("I'll play the game you want me to play if you pay enough" or "On drunk nights enough micro-currency forces me to take a shot or do something embarrassing" or a wide creative range of other ideas).