Honestly, it is a decent use case. Sell NFTs that grant the owner the right to play / use a certain song, movie, ebook, etc. Ideally have some sort of file storage layer that only grants the ability to stream the content if you own the nft - not sure how feasible that is, so the alternative is to establish a few providers that can stream the content, and get paid a small amount for their services by the movie studios.

Reselling rights don't have to be granted, and if they are, they could even include "fees" for reselling to limit a rental market from taking place.