People don't own the things they buy. They don't have property rights today. Today, a mob or a single unaccountable low-level account reviewer may declare someone an "out law" and anyone may do anything they like to him as is the old germanic tradition.
Orwell believed euphemisation was the key element of said tradition. Food for thought, perhaps. Not everything needs to be turned up to 11 all the time, explicitly or not. Chill.
That's a false dichotomy, but I'll offer this for an answer:
"Yes, it should be reserved for those with high status, and high status should be reserved for people who are chosen by and accountable to the people over whom they have power."
See, I strongly disagree. I believe that, whatever my status, I have the right to associate with whomever I please. Which means I can shun whomever I please. I can also talk with whomever I please, including about people I'm avoiding.
So you can have a 1st Amendment, or you can have your Designated Excommunicators, but you can't have both.