I have built 3 houses. Walls are among the cheapest components of a house. Stackable modules (of which there are many kinds) like these do eliminate some of the need for skilled labor and offer some advantages. My personal favorite is site-made concrete blocks. In Mexico I have seen blockerias consisting of a four block mold, a pile of sand, sacks of cement, and a hose. They are not ideologically glamorous, but they are very practical and cheap.
Seems great, though I would say the lack of insulation means they will be most useful in tropical climates. But I don't see why they couldn't make doubled-up horizontal beams that could hold two courses of 'lego' bricks with space in between (which could be stuffed with plastic bags, at that).
Considering the ocean is on the verge of containing more plastic than fish, it'd be refreshing if people started harvesting the plastic as a resource.