Tech companies should just not try to make consumer products. Build your chips and your displays and your compilers and OSes, but please let retail businesses figure out what customers might want before you start building stuff just because you can. Apple is just about the only company that has managed to get away with doing both.
Asus, Acer, Samsung, Toshiba, MSI, IBM, Sony... all these companies and many others sell components to other companies, but also made consumer products that many people love. I don't quite get your logic.
